| 20th July 2004 |
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eBusiness Live - Issue 114
Welcome to eBusiness Live, the fortnightly newsletter from Enterprise Ireland's eBusiness Unit. In this issue we review important marketing advice for Irish companies looking to sell into the US market, plus we provide an overview of some potential time-saving online services for your business. Please feel free to forward this issue to a colleague, and let us know if there are any topics you'd like to see us cover.
Eoin O Siochru
For contact details click here.
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IN THE NEWS
Top eBusiness headlines of the fortnight
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Technology sparks innovation: survey
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Fifty-eight percent of Irish senior managers appreciate the link between bringing new or better services or products to market and the implementation of ICT, according to a new survey. This compares with just 38 percent of English companies and 17 percent of Scottish companies. Undertaken by Oracle, the survey revealed that a quarter of Irish companies viewed inability to change as being the single biggest threat to their business. "It's certainly encouraging to hear that such a high number of Irish companies now recognise the impact that technology can have on their businesses," said Nicky Sheridan, a vice president and managing director of Oracle Ireland. "It's indicative of how Irish businesses in recent years have recognised the value and return that technology can bring to their business growth." The survey was based on a poll of 50 Irish companies with 250 staff or more. For more information visit ENN.
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Broadband dearth hurts Ireland-US trade
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The lack of broadband in Ireland is hurting the nation's ability to engage in more trade with the United States. That's according to speakers at the Irish Exporters Association's "presidents luncheon," where Phillip W. Byrd, director general of the American Importers Association, said e-business is becoming the norm for American importers. According to Byrd, some 87 percent of American importers have a positive opinion of Irish goods, and the stunning growth of Irish exports to the US -- which are up 22 percent on last year during the first four months of 2004 -- is evidence of this. But Byrd also issued a warning. "More and more American importers want to do business over the Internet and this could be the key to customer retention," he said. For more information visit the Irish Exporters Association, and see also Byrd's comments on website usability and e-marketing in this issue's eBusiness in Focus.
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Report highlights strengths and weaknesses of Irish economy
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Ireland "must adapt and develop our strengths if we are to succeed in tomorrow's knowledge economy", according to Tanaiste and Minister for Enterprise, Trade and Employment, Mary Harney. The Tanaiste was speaking at the launch of a report from the Enterprise Strategy Group, Ahead of the Curve, Ireland's Place in the Global Economy, which cites both the strengths and weaknesses of the Irish economy. One of the key changes in the external environment which Ireland inc must address, is the globalisation of services, driven partly by advances in communications technology. The report identifies five areas where Ireland must establish sustainable competitive advantage, such as international markets; research and innovation capability; commitment to education and training; a competitive tax environment; and flexible Government that can identify policies required to facilitate change and implement those policies. The full report can be viewed here (pdf 3.3MB) or in abbreviated form here.
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Online shopping increases
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Online shopping grew strongly in popularity in the UK last year, according to a new report from the Association for Payment Clearing Services (APACS). The report, 'The Way We Pay,' found that the number of online transactions grew 50 percent to 200 million in 2003. That figure is set to grow as Internet security improves and online shoppers feel more confident in ecommerce systems. The report also highlighted the fact that shoppers are conducting more transactions via credit cards, rather than cash. The total number of payment cards in use rose by 9 percent to 160.6 million, accounting for STG243.9 billion of spending. For more information see the APACS press release (pdf).
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TALKING POINT
Recent topics in the eBusiness Discussion forum
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Exporters urged to ensure website usability
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| Irish exporters should not underestimate the importance of an easy-to-use, navigable website and an editorially interesting email newsletter when seeking to attract business from abroad. That was the message from Phillip W. Byrd, Director General of the American Importers Association (AIA), speaking last week at seminars in Cork and Dublin. Byrd, in Ireland at the invitation of Enterprise Ireland and the Irish Exporters Association, heads the organisation representing more than 22,000 American importers who are seeking new relationships with exporters in Ireland and elsewhere. Byrd's presentation offered a number of insights about how AIA members say they want to be marketed to, including the fact that direct marketing is still the favoured method. Importantly, Byrd also noted that an email newsletter is one of the best means to build relationships with customers and potential customers. For the full story, click the link below.
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Read the full story
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Enterprise Ireland hosts open source event
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| Open source software is playing an increasing role in the IT arena, and with this in mind Enterprise Ireland, under the auspices of the Innovation Relay Centre (IRC), last week hosted a dedicated seminar on the topic, "Technology Roadmap for Open Source Software." More than 100 participants attended, from software companies through to government agencies, to hear the keynote address from Michael Tiemann, CTO of Red Hat. |
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Read the full story
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eBUSINESS IN FOCUS
Addressing key eBusiness issues in depth
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When spam filters stop the message getting through
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| Have you failed to receive important emails from customers recently? Maybe you've sent emails to clients only to have them ring later, asking for the information you'd promised them. If so, you are not alone. The scourge of spam -- unsolicited junk email -- has led to an increase in the number of software tools used to combat it. This, however, has created its own casualties and loss of legitimate email is one of the greatest. There are a number of routes a small company can take to help reduce spam and ensure that they are not losing valuable email. These can range from simple procedures and internal filter solutions to increasingly popular -- and cost effective -- outsourced services. Email senders, meanwhile, looking to ensure recipients get their messages can also take a number of steps to avoid being blocked.
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Read the full story
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Online services for SMEs
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| A growing number of Irish firms are capitalising on the Internet's power to deliver high-quality services that until now were only available as costly off-line options. This first instalment in a two-part series looks at just two of the many online packages available to companies: web-based human resources and Internet-based data backups. Both are timely product sets that come as employment and data protection laws grow ever more complicated, forcing businesses to look for expert providers to mitigate risk and ensure smooth business operation. More importantly, both are aimed squarely at small to medium sized enterprises coping with razor-thin margins. |
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Read the full story
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Case study: Conveyors and Packaging Systems
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| For companies who carry a large and varied selection of stock, knowing exactly what's on the shelves and available to fulfil customer orders isn't always easy. One company, CPS (Conveyors and Packaging Systems) in Galway, found itself struggling with a variety of software packages, none of which provided an efficient means of managing stock and inventory. Working with Irish company MXI, the company installed a new materials and labour management package that has helped it gain far better visibility of its stock, and also made the process of job costings much more straightforward.
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Read the full story
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HOW TO:
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Make your IT investment go further
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| PC prices are declining, but a new computer is not exactly free. For the right kind of company, a more economical way to add more oomph to an aging machine might be to upgrade its RAM or hard disk. It may just be a temporary fix, but savings involved make it worth considering. |
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Read the full story
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IN THE DIARY:
| Future Wireless Services and Business Opportunities |
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21 July, 8am - 10:30am, Berkeley Court Hotel, Lansdowne Road, Dublin 4
This Wireless Wednesday event will examine the prospects for 3G and other future wireless technologies. Presentations will be given by Denis Murphy, co-founder and executive chairman of Mobile Cohesion, and Martin Bradley, managing director, Axis Three. Price: EUR40
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View
a full list of events

HOTLINK:
| Search engine marketing tools |
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Want to know how popular your website is compared to those of your competitors? These free tools can tell you -- and can even show, for certain keywords, where your site is ranked in a list of matches returned by the top search engines. A useful set of tools from US e-marketing company Marketleap, and there's no charge for use.
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