| 11th April 2006 |
IN THIS ISSUE
In the news
eBusiness in focus

Other Useful Links
Comment - Register to Comment - Solution Providers - Upcoming Events - Glossary - eBusiness Links - Library - How to Guides - Openup.ie

Important information
Archive
Past issues of eBusiness Live are available here
Recent
discussion in the eBusiness Live Forum
Subscribe/ Unsubscribe
If you would like to regularly receive eBusiness Live, let us know. For the eBusiness discussion forum you can also send an email.
To be removed from the eBusiness Live newsletter let us know or, for the discussion forum send an email.

Disclaimer
This information has been provided by Enterprise Ireland and by third parties for information purposes only. While every care has been taken to ensure that the content is useful and accurate, Enterprise Ireland and any contributing third party shall have no legal liability or responsibility for the content or the accuracy of the information so provided, or, for any loss or damage caused arising directly or indirectly in connection with reliance on the use of such information.
Copyright © 2011 Enterprise Ireland
Compiled for Enterprise Ireland by ElectricNews.Net Ltd. All rights reserved.
Contacting Enterprise Ireland
You can contact any Enterprise Ireland staff member worldwide by emailing firstname.familyname@ enterprise-ireland.com
The Programmes of Enterprise Ireland are co-funded by EU Structural Funds.


|
|
|
eBusiness Live - Issue 157
Welcome to eBusiness Live, the fortnightly newsletter from Enterprise Ireland's eBusiness Unit. In this issue, we continue our two-part feature on search engine marketing with an overview of pay-per-click advertising. We also examine the business case for using podcasting as an innovative marketing tool. Please feel free to forward this issue to a colleague, and let us know if there are any topics you'd like to see us cover.
Eoin O Siochru
For contact details click here.
Get eBusiness Live on RSS
IN THE NEWS
Top eBusiness headlines of the fortnight
|
Irish spam rate is on the rise
|
|
The rate of spam email hitting Irish inboxes grew significantly in March, according to the latest figures from hosting firm IE Internet. Nearly half of all email filtered by IE Internet last month was unsolicited and unwanted spam - 48.12 percent to be exact. This is the highest spam rate the firm has seen in the past 12 months. The US is still the main source of spam at 32 percent, but this is down from February's figures. Meanwhile, South Korea's share is up to 9 percent, while China comes in at 5 percent. IE Internet also reported that 21 percent of emails intercepted last month were infected with a virus, with the Netsky, Bagle, and Mytob viruses topping the list. For more on this story read ElectricNews.Net.
|
|
B&B owners to get internet training
|
|
Failte Ireland is organising a series of computer training courses for bed & breakfast operators, to counteract the falling popularity of home-based tourist accommodation. The Irish tourism development authority is to target 1,000 B&B owners to encourage them to participate in 29 one-day workshops that are being held around the country. The workshops are designed to help B&Bs get online, and to secure bookings directly from visitors all over the world. The programme is part of Failte Ireland's strategy to secure the future for the B&B sector, which has suffered in recent years due to the increased number of budget hotels, a rising cost base, regional imbalance and the rising age profile of operators. For more on this story read ElectricNews.Net.
|
|
Mobile professionals demand mobile email
|
|
Over 70 percent of mobile professionals expect mobile email to "liberate" them, according to new research conducted by US firm RONIN Corporation. A survey revealed a demand for mobile email among 80 percent of respondents, indicating that they expect the flexibility of mobile email to help them achieve an equal work/life balance. Almost 70 percent also believe that they would be more productive through being increasingly mobile. The research was carried out among over 300 mobile professionals in all sizes of business across the United States, United Kingdom and Italy. For more information on the research visit Yahoo.
|
|
Security concerns hamper wireless rollouts
|
|
Some 60 percent of firms are delaying rolling out wireless and remote devices to staff because of security concerns, according to a global survey by the Economist Intelligence Unit, published by Symantec. In addition, over 75 percent believe the damage from virus attacks would be the same or greater on a mobile network than on a fixed network, and only one in 10 companies had a comprehensive security strategy that included mobile devices. User education is vital for mobile security, according to Ollie Whitehouse of security firm Symantec. "By using the features available on many devices, such as password lock-outs and the ability to wipe data remotely from lost devices, 90 percent of the risks associated with users can be mitigated," said Whitehouse. For more on this story read Vnunet.com.
|

TALKING POINT
Recent topics in the eBusiness Discussion forum

eBUSINESS IN FOCUS
Addressing key eBusiness issues in depth
|
The business of podcasting
|
| Although the podcasting business is still in its infancy, Irish firms have already begun to adopt the technology as a strategic marketing tool, taking advantage of the popularity of MP3 players and the fact that commuters have time to listen, but not to read. We look at some of the early adopters of this innovative technology and assess the business case for podcasting. |
|
Read the full story
|
|
Search engine marketing: pay per click
|
| As spending on online advertising takes off, Irish firms are getting in on the action, with large numbers investing in search engine marketing. Pay-per-click advertising has emerged as one of the fastest-growing sectors of the market, as an ever-increasing number of firms recognise the benefits of targeted marketing. In the second part of a two-part feature on search engine marketing, we take a look at how pay-per-click advertising can help companies convert internet users into customers. |
|
Read the full story
|
|
Case study: Commergy
|
| Websites have been around for more than a decade, but it is only recently that companies have started taking advantage of web marketing tools that allow them to focus their online offering on their precise target market. Commergy is a high-value niche player in the electronics manufacturing and exporting industry that is using web marketing tools to make contact with top-level decision-makers who can sign big-ticket product orders. |
|
Read the full story
|

GLOSSARY:
|
Utility computing
|
|
Utility computing refers to companies' ability to purchase computing power when and if they need it. Service providers make computing resources available over a network and then charge users on a pay-per-use basis, meaning that rather than having to pay a flat rate for such services, firms are only charged for what they actually use. Not only is this more cost-effective, it also offers flexibility because companies can avail of extra computing power during busy periods. This business model is called utility computing because of the fact that it operates in a similar fashion to paying for commodities such as electricity or water. It is also sometimes referred to as 'on-demand computing'.
| See more glossary terms

IN THE DIARY:
| Kilkenny eBusiness Seminar |
|
20 April, Lyrath Estate Hotel, Kilkenny The Irish Internet Association (IIA) and Kilkenny County Enterprise Board host this half-day seminar on maximising the return on your website. The seminar, which is aimed at web designers, marketing managers and website owners, intends to show attendees how to develop content designed to appeal to users and search engines. Among those due to speak at the event are David Jesse from eBay, Aidan Coonan from Event Ireland, and Colm Lyon from the IIA.
|
View
a full list of events

HOTLINK:
| NowEurope.com |
|
NowEurope.com is a website that reports on technology innovation in Europe. The site, funded by the European Commission, includes opinion, commentary and debate about technology and entrepreneurship on the Continent. The website also includes upcoming events, case studies and relevant links.
|
|